3 minute read
We aren’t interested in buying our way out of our footprint. At Dryrobe®, our priority is active decarbonisation: making the hard business decisions required to lower absolute emissions across our entire supply chain.
But carbon reduction alone isn't enough to fix the nature crisis. While we work to reduce our carbon intensity in our operations, we also invest in high-impact nature restoration projects in the sea and along our shorelines. For us, we take actions to take our emissions intensity down, while actively protecting the wild spaces that remain through the Dryrobe Warmth Project. Here is where your support has gone this year.
Expanding our Blue Carbon Partnership
For the second year, we’ve partnered with SeaTrees to support Blue Carbon initiatives. In 2025, our focus shifted to the Marereni Mangrove Forest in Kenya. Mangroves are powerhouse ecosystems, capable of sequestering 5 to 10 times more CO2 per hectare than tropical rainforests.
Working with local partners COBEC (Community-Based Environmental Conservation), Dryrobe® has funded the planting of over 6,500 mangrove trees. This project aims to restore 640 hectares of land previously degraded by illegal logging.
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The Impact: Each tree in this region is estimated to sequester approximately 300kg of CO2 over a 25-year growth period.
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Beyond Carbon: This isn't just a numbers game. By expanding to Kenya, we are supporting the reestablishment of critical habitats for species like sea turtles and flamingos, while providing employment for over 200 local community members who grow, plant, and monitor the forest.
Protecting Our Home Waters
Dryrobe® is rooted in the stunning North Devon coast. It’s our backyard, and we have a responsibility to protect it. Since 2025, we have supported North Devon UNESCO Biosphere and its Marine Rewilding and Habitat Restoration program.
Meaningful restoration requires data. Our funding is helping to facilitate the scientific groundwork for three critical areas of marine recovery:
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Native Oyster Restoration: Supporting feasibility studies and habitat mapping to reintroduce these "ecosystem engineers", which filter water and boost biodiversity.
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Lundy Marine Protection: Supporting the scientific case and stakeholder engagement needed to nominate Lundy as a Highly Protected Marine Area (HPMA) and expanding the No Take Zone.
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Habitat Action Planning: Contributing to a Marine Restoration Action Plan that prioritises carbon-sequestering habitats like salt marshes and kelp forests across the North Devon coastline.
Connecting the ‘Moor to Shore’ Flow-scape
Following our previous support for local kelp restoration, we’ve deepened our commitment to the Devon Environmental Foundation (DEF). Through the 2025 Big Give Autumn Match Fund, Dryrobe® pledged £5,000, which was doubled to £10,000 in unrestricted funding for DEF’s 2026 strategy.
By providing unrestricted funds, we allow DEF’s expert board to direct resources where they are needed most. This year, they are focusing on a "Moor to Shore" approach. Rather than funding isolated spots, their strategy treats Devon as a holistic "flow-scape" recognising that restoring the moors upstream is vital for the health of our coastal waters downstream.
We are proud to align with DEF’s vision: to protect and restore 30% of Devon’s land and water by 2030.
Our investment in these nature restoration projects is powered by our commitment to 1% for the Planet, where we pledge 1% of our annual sales to environmental non-profits. These initiatives form a core pillar of The Warmth Project, our mission to protect both the natural world and the communities that thrive within it.
Published on June 16, 2026
